A definitive playbook: How to DIY a local nonprofit news outlet
A decade ago, if you decided to create your own nonprofit news outlet to focus on local issues, you were largely operating without a playbook as an early entrant to…
Two Panels From This Year’s International Journalism Festival #IJF18 in...
Mary Walter-Brown & Rebecca Quarls of the News Revenue Hub spoke at the International Journalism Festival on changing newsroom roles and the value of membership programs.
Publishers dangle access to editorial staffers in a bid for subscriptions
Among publishers looking for the right consumer revenue recipe, access to editorial staffers is becoming a common ingredient. For ad-supported publishers, the line between the advertiser and the editorial staff…
How can local independent news orgs build successful membership programs?
Speaking at the Center for Cooperative Media‘s Reader Revenue Summit, News Revenue Hub COO Christina Shih talked about the importance of email when communicating with potential payers. “People see the…
NewsMatch Raises $4.8 Million for Nonprofit News
NewsMatch 2017 raised more than $4.8 million from individual donors and a coalition of foundations to support more than 100 local and investigative nonprofit news organizations. This makes NewsMatch 2017…
A new report offers a primer (and a reality check) on the news membership model
News organizations across the board have largely embraced the notion that the future of digital news will be lighter on advertising and heavier on subscriptions and other forms of reader…
New study: How to build revenue by connecting with your audience
The Columbia Journalism Review, in collaboration with the Tow Center for Digital Journalism, the Membership Puzzle Project, and the Institute for Nonprofit News, published findings from years of research in…
“There are no get-sustainable-quick schemes”
When well done, membership can be fantastically impactful. But it can also be incredibly resource-intensive and can’t be turned on and off like a campaign. Fundraising and marketing are difficult:…
For news nonprofits, the tax overhaul is bringing new uncertainty about future...
There are still a lot of open questions about the effects of the tax bill passed in December, but for nonprofit news organizations, the biggest concern is what kind of…
Near closing, this local site asked people to pay for their news. And they did.
On Dec. 6, Bklyner told readers that the 10-year-old hyperlocal site covering Brooklyn couldn’t make it on ads alone anymore. Before closing, editor and publisher Liena Zagare called News Revenue…