The Hub is building a team of engineers, product specialists and data scientists to fill gaps and spark growth and sustainability in newsrooms, assembling a first-of-its kind technology team dedicated to meeting the needs of next-generation digital newsrooms.
Posted inNewsletter
How Bridge Michigan built a million-dollar membership program
Last week the Hub attended INN Days for three days of deep learning and connection. Hub Director of Consulting Services Abbey Gingras, alongside Tina Xiao of the Google News Initiative, presented on how newsrooms can leverage existing data to hone their membership and audience strategy to increase traffic, revenue and reader loyalty. If you weren’t able to […]
Posted inHub Case Study
‘Always be fundraising’: How Bridge Michigan built a million-dollar membership program
In 2018, John Bebow, president and CEO of the Center for Michigan and Bridge Michigan, set an ambitious goal. He wanted to create a membership program for Bridge that would earn $1 million in reader revenue.
Posted inNewsletter
Summit registration is now open! (Plus your June to-dos)
Registration is now open for the Independent News Sustainability Summit! *happy dance* You don’t want to miss the early-bird pricing.
Posted inAnnouncements
Indian Country Today, Epicenter-NYC join the News Revenue Hub
We are excited to welcome two high-impact newsrooms — Indian Country Today and Epicenter-NYC — to the News Revenue Hub. Both newsrooms do vital, community-focused reporting to serve communities of color and fill critical information gaps.
Posted inHub Case Study
‘They really set the bar’: How a shift in revenue model transformed Honolulu Civil Beat’s entire culture and approach
Written by: Katie Hawkins-Gaar On any given week, in addition to reporting, editing, and investigating stories, the staff of Honolulu Civil Beat finds a variety of ways to connect with readers. Take, for example, a 10-days stretch at the end of March and beginning of April 2022. On Wednesday, March 30, a group of readers […]
Posted inNewsletter
World Press Freedom Day, plus your May to-dos
Today is World Press Freedom Day. Over the past six years we’ve been here with you as the fabric of our industry changed. Nearly all of us at the Hub have been journalists or worked alongside them in a newsroom. We’re here today because we deeply believe in the power of journalism and the need […]
Posted inNewsletter
The ✨Magic✨ of Automated Emails
This week’s newsletter is all about the ✨magic✨ of automated emails. Our Director of Learnings and Labs, Rachel Glickhouse, spoke to the #ThisIsTucson team about how the evergreen newsletter series they created in partnership with the Hub became a powerful tool for turning new Tucsonans — nearly 19,500 of them — into loyal readers and […]
Posted inHub Reports
How to Use Automated Emails for Your Newsroom’s Membership Program
Sent to newsletter subscribers and members, automated emails act as a way to steward readers toward becoming paying contributors and to encourage current members to renew or increase their donation.
Posted inHub Case Study
The Gift that Keeps on Giving: How the Hub Helped #ThisIsTucson Grow Loyal Readers with an Evergreen Newsletter
#ThisIsTucson has been a proving ground for digital experiments, including what’s become a successful newsletter course developed with the News Revenue Hub.
Posted inNewsletter
Your April to-dos, and our conference location
Last time you heard from us we announced the Hub would co-host the inaugural Independent News Sustainability Summit from October 27-29. Now we’re excited to share this will be an in-person event in Austin, TX. We want to acknowledge two things. One, we’re still in the midst of a pandemic and understand that everyone has different comfort […]