Posted inHub Reports

Hub Report: Several sites are now using Newspack. How’s that going for them?

About a year ago, in June 2019, we published our first study of how newsrooms interact with WordPress, the open-source content management system (CMS) that’s widely used by small-to-medium sized publishers. The purpose of the study was to understand the typical newsroom workflow; the tools with which WordPress interacts; the user journey of both editorial […]

Posted inHub Reports

The Future Is Audience-First, and Other Takeaways from the GNI Audience Lab

The News Revenue Hub is a nonprofit organization dedicated to helping digital news outlets develop sustainable business models. And when it comes to newsroom sustainability, cultivating audience and loyalty is paramount—as is cultivating a team of experts to do that important work. That’s why the Hub partnered with the Google News Initiative to create the […]

Posted inHub Reports

Newsletters Are Crucial for Reader Loyalty. Here’s How to Make the Most of Them.

Email newsletters can be a powerful tool. Effective newsletters can help news organizations reach new audiences, deepen engagement, and build loyal relationships—all things that the Google News Initiative Audience Lab is focused on. The GNI Audience Lab, a partnership between the News Revenue Hub and the Google News Initiative, has wrapped up assessments for seven […]