Our Mission

Help news organizations build sustainability because the public deserves access to quality journalism.

Our Story

The Hub takes care of the heavy lifting so our clients can focus on what they do best: producing high quality journalism.

From the beginning, our goal has been to help news organizations achieve greater sustainability.

We do this by helping our clients implement a membership model for fundraising. We also build software tools, automate time consuming processes, work with clients to conduct experiments, and train them on best practices.

The Hub is a 501(c)(3) nonprofit organization funded by client fees and foundation grants and is supported by the Democracy Fund, Ethics & Excellence in Journalism Foundation, the John & Florence Newman Foundation, the Knight Foundation, the Lenfest Institute, and the Rita Allen Foundation.

The Hub Team

Mary Walter-Brown

Mary Walter-Brown, Chief Executive Officer

Mary launched the News Revenue Hub in 2016 to help news organizations achieve greater financial sustainability. Prior to founding the Hub, Mary was the Publisher/COO of Voice of San Diego. During her seven-year tenure, she spearheaded the creation of VOSD’s membership program and grew the organization’s annual revenue by nearly $1 million.

Tristan Loper

Tristan Loper, Chief Strategy Officer

Tristan oversees News Revenue Hub strategy and technology products. He works to ensure Hub products meet client needs, and equips clients with strategy and tools to run successful fundraising campaigns.

Christina Shih

Christina Shih, Chief Operations Officer

Christina works closely with each News Revenue Hub client to help them reach their revenue and membership goals. Prior to the Hub, Christina managed Voice of San Diego’s membership program where she helped increase the member base by 42%. She has a background in mission driven event planning and spent four years planning high-level donor cultivation events for art museums.

Rebecca Quarls, Director of Client Relationships

Rebecca helps Hub members advance their membership strategies. Previously, Rebecca served as Membership and Marketing Manager at the Texas Tribune, where she focused on building a sustainable membership program that was replicable by anyone. Rebecca helped the organization grow its ranks of members by more than 70% and achieve its best-ever revenue and retention rates.

Anna Crotty

Anna Crotty, Data Director

Anna helps News Revenue Hub clients manage and customize their member databases. She helps organizations develop automated processes, comprehensive reports and customized tools that help bolster fundraising strategies with clear metrics and outcomes. Anna has worked with numerous news organizations to implement membership programs, including Mother Jones, Texas Tribune and Voice of San Diego.

Board of Directors

Mary Walter-Brown

Mary Walter-Brown, Board President

Mary launched the News Revenue Hub in 2016 to help news organizations achieve greater financial sustainability. Prior to founding the Hub, Mary was the Publisher/COO of Voice of San Diego. During her seven-year tenure, she spearheaded the creation of VOSD’s membership program and grew the organization’s annual revenue by nearly $1 million.

Eric Poerschke, Secretary and Treasurer

Eric is the Managing Director and Chief Strategic Officer at the marketing firm, NextLevel Thinking. For more than two decades, Eric has helped organizations develop strategic marketing plans.

Irving Washington, Officer

Irving Washington is executive director for the Online News Association (ONA), the world’s largest membership organization of digital journalists. Irving has managed programming and fundraising initiatives for journalists, media professionals and students worldwide. Prior to joining ONA, he worked for the National Association of Black Journalists and the Radio-Television Digital News Association.

Support Staff

Erin Boon helps Hub clients gather, organize, and gain insight from data. She has a Linguistics PhD and a background in academic research, but she turned her analytical skills to nonprofit news as a Research Analyst at The Texas Tribune.

David Chatsuthiphan is a Hawaii-based user experience (UX) designer, photographer and content creator. His work has included projects for Hawaiian Airlines, Bank of Hawaii and Hawaiian Telcom. David has also designed for FORTUNE 500® brands like Microsoft and DaVita (a national healthcare provider). He currently resides in Honolulu, Hawaii. 

Tiffany Coe crafts timely appeals for Hub clients. She has more than a decade of experience in the media and marketing industries and has worked for companies including National Public Radio, Atlantic Media Company, and CFO Publishing/The Economist Group. She currently serves as a consultant to several B2B and B2C brands—assisting with events, branded content, website optimization, ghostwriting, and overall marketing strategy.

Ashley Lewis assists Hub clients with digital graphics and web design, and manages the Hub website. Over the years, Ashley has developed branding and marketing solutions for clients in a variety of industries across the business, nonprofit, and government sectors.

Erin Mishkin crafts timely appeals for Hub clients. Prior to joining the Hub, she worked in public media for 15+ yrs, specializing in communications, community engagement, and talent development. Erin has a background in arts education and has worked for NPR, The Institute of Contemporary Art in Boston, AIR, and The Urban Institute, to name a few.

Evan Nagle is a software developer and tech columnist. He has worked on a number of digital literary ventures,  including Civil Beat, First Look Media, The Intercept, and Voice of San Diego. He currently resides in Kaaawa, Hawaii.

Mark Olinger helps Hub clients implement technology solutions for membership. He specializes in application integration, cloud based solutions and CRM implementations. Mark has worked in the IT field for 20+ years as an architect and software developer.

Lucy Rayner helps Hub clients get the most out of their donor data. She has worked for 12+ years as a software developer in various tech companies around the globe, with a focus on web based reporting and location based services, and was recently involved in a local Business Acceleration program.

Shay Totten is a longtime journalist, nonprofit consultant, and communications professional who lives and works in his home state of Vermont. After a long career as an investigative and political columnist, he is now focused on improving communications and outreach tools for nonprofit media and member-based grassroots organizations.

Leave a Comments