Making Fundraising Easier

At the Hub, we have unique expertise in fundraising for journalism. Our clients range from small and local, to national and global—including Pulitzer and Oscar winners. We understand that everyone has different needs.

That’s why we offer three different levels of support, starting at $500/month:

The MVP

Software Plan

  • Core tech package (Custom Salesforce, Stripe, MailChimp integration)
  • Additional services available from a la carte menu

Learn More

The Basics

Standard Plan

  • Hub tech package (Custom Salesforce, Stripe, MailChimp integration)
  • In-depth audience survey
  • Biannual fundraising toolkit
  • Automated marketing and member retention campaigns
  • Monthly KPI reports with recommendations
  • Access to exclusive Hub Slack community
  • Additional services available from a la carte menu

Learn More

The Best Value

Signature Plan

  • Hub tech package (Custom Salesforce, Stripe, MailChimp integration)
  • In-depth audience survey
  • In-person workshop with Mary Walter-Brown
  • Biannual fundraising toolkit
  • Monthly “timely topical” appeals/stewardship messaging
  • Automated marketing and member retention campaigns
  • Monthly KPI reports with recommendations
  • Access to exclusive Hub Slack community
  • 10 hrs/month credit toward a la carte services

Learn More

Core Services

Hub tech package (Custom Salesforce, Stripe, MailChimp integration)

Full suite of Hub tech tools: our custom Salesforce configuration; Stripe checkout integrated with Salesforce; and custom app that keeps MailChimp and Salesforce fields in sync. Includes access to in-house Salesforce and MailChimp experts, as well as upgrades, support, and maintenance for all Hub tools. WordPress users will also receive access to custom lead generation plugins, A/B testing, and donation templates.

In-Depth audience survey

Audience survey by Hub data scientist measures audience demographics, loyalty, propensity to give and helps inform strategy.

Automated marketing and member retention campaigns

We’ll provide email drafts and templates for automated welcome campaigns, evergreen fundraising emails, membership renewal campaigns, donation receipts, and more.

Monthly KPI reports with recommendations

Get a monthly report detailing your progress in key metrics such as audience and email list growth, member recruitment and retention, conversion rates, and more.

Access to exclusive Hub Slack community

Communicate with, collaborate on ideas, and learn new strategies from 100+ experts and innovators in the field.

In-Person Brand and Marketing Workshop With Mary Walter-Brown

Presentation of survey results and audience analysis; product evaluation; user persona development; membership program development/creation.

“Timely topical” emails

We’ll provide email drafts and templates for monthly fundraising/stewardship appeals centered around your best work.

À La Carte Services

Strategy and Consulting

Full Audience Analysis

Comprehensive analysis of survey results, plus web traffic, email list health, financials, similar audiences; Includes assessment of funnel and growth potential (requires NRH Audience Survey).

Executive Consulting

Work with Mary Walter-Brown to do strategic planning, develop presentations for funders and board meetings; write job descriptions and interview candidates; in-person participation in meetings.

Hourly rate for custom requests

Rate for custom requests, including but not limited to items on a la carte menu.

Copywriting

Out-of-the box campaign toolkit

We’ll provide email drafts, templates, and graphics for your big summer and end-of-year fundraisers.

Campaign copywriting

Hub copywriting team drafts monthly “timely topical” fundraising/stewardship appeals tailored to the journalism you produce and highlighting its impact.

Refresh existing welcome series copy

Make your best case for membership and engagement. We’ll streamline and optimize your standard copy—whether it’s donation receipts, drip campaigns, or website copy. Recommended annually.

Donor Services

Customer/Member Services

Let us handle your customer service so you and your team can focus on bigger priorities. We’ll field and resolve donor inquiries—such as requests to change or cancel recurring donations, issue refund, merge records, and more. All communications with donors are fully transparent and tracked in Salesforce.

MailChimp

MailChimp list cleaning

Improve your open rates and deliverability by removing stale subscribers.

MailChimp tech troubleshooting

Never worry about MailChimp’s idiosyncrasies again. We’ll fix issues, build segments, format and upload campaigns, and more.

Ready to get started?