When it comes to launching serious, sustainable membership programs for journalism, ask for more, more often, and aim higher
Many more journalism organizations have been investing real money and time to get their membership programs in order.
That means more work — and business — for the News Revenue Hub, which facilitates membership programs for journalism organizations. It formed in 2016 as an initiative of the Californian nonprofit news site the Voice of San Diego but spun off from its home base last year. For a fee, the Hub works with participating news outlets to set up their membership messaging, pricing and benefits, and the technical infrastructure for retaining members and offers continuing support throughout the process. (Nieman Lab)