ActiveCampaign + RevEngine: A new, powerful tech stack from the Hub
June 2025 — The News Revenue Hub is proud to announce a significant new integration, seamlessly connecting ActiveCampaign with RevEngine, our built-for-news contributions management system. This powerful connection creates a flexible and robust membership technology stack, designed to propel newsroom growth.
This addition provides newsrooms with a sophisticated alternative to Mailchimp, unlocking ActiveCampaign’s advanced suite of tools. Users can now leverage features such as intelligent lead scoring, customizable automations, granular segmentation, and AI-powered capabilities — all aimed at deepening audience engagement and expanding membership programs.
Newsrooms can utilize ActiveCampaign with Hub’s best-in-class Salesforce CRM administration and strategy.
Crucially, newsrooms can utilize ActiveCampaign with Hub’s best-in-class Salesforce CRM administration and strategy, enabling newsrooms to leverage two of the most sophisticated tools on the market together in one membership tech stack.
For newsrooms seeking to use ActiveCampaign, the Hub now offers two budget-friendly options. The first is a self-onboarding, simple RevEngine Core with ActiveCampaign package, starting at just $200 per month. The second is a comprehensive RevEngine+Salesforce package, ideal for newsrooms using Salesforce who also wish to utilize ActiveCampaign, starting at $900 per month. In both cases, newsrooms manage their own ActiveCampaign costs, providing flexibility that aligns with varying budgets and technical requirements.
“We developed this integration to meet newsrooms where they are, offering them greater choice in their email service provider,” said Sophie Ho, the Hub’s director of product and insights. “ActiveCampaign’s advanced automation and lead scoring capabilities are a true game-changer for membership programs, empowering newsrooms to engage audiences more meaningfully and efficiently.”
Among its many benefits, ActiveCampaign boasts an intuitive email builder and more expansive automation options. ActiveCampaign also offers lead scoring, which helps newsrooms and organizations score audience leads based on important engagement signals, enabling tailored outreach to drive higher conversion rates. ActiveCampaign also offers AI capabilities, including an AI-powered campaign builder, intelligent segmentation, and predictive sending that ensures messages are delivered at optimal times for maximum impact.
The Hub is actively inviting newsrooms interested in integrating ActiveCampaign with RevEngine to connect with our team this summer. Early adopters, whether looking to migrate from Mailchimp or already utilizing ActiveCampaign, can select the package that best suits their newsroom’s size and budget, while benefiting from the Hub’s renowned expertise in membership consulting which has helped our clients raise more than $130 million in volunteer donations.
“Offering multiple email service provider options underscores our commitment to remain platform-agnostic,” added Ho. “This integration reflects our goal to support the diverse tech needs of newsrooms while delivering the strategic insights and consulting our clients have come to rely on from the Hub.”
Newsrooms eager to learn more can sign up for RevEngine or reach out to Hub Executive Vice President Evan Mackinder for a free consultation at [email protected].