The Hub is a 501(c)(3) nonprofit organization funded by participants and foundation grants.
How We Build Successful Membership Programs
Collaboration
Exclusive network — Join nearly 300 executives, fundraisers, and journalists to solve common problems and share in each other’s successes.
Training — Learn best practices by working with us one-on-one, joining our webinars, and participating in our customized cohorts.
Capacity — Our expert staff is here to save you hours by getting things done for you.
Audience Development
Optimize your ask — Recruit more individual donors using our tech, advice, and hands-on support.
Draft and execute campaigns — We offer campaign support throughout the year from major fundraisers to ongoing messaging.
Build your audience — Our Google News Initiative Audience Lab helps publishers grow their audiences through recommendations on loyalty, user experience, SEO, newsletters, and organizational structure.
Custom Tech
Proprietary software — We help you integrate customer management, donation processing, and email marketing — and automate time-consuming tasks.
In-house tech experts — Membership in the Hub includes access to experts in Salesforce, MailChimp, and other services — that you won’t find anywhere else.
Benchmarking — Our analytics team and custom reports help you understand how you’re doing relative to others in the industry.
Current Members
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Funders
Projects and Partnerships
News
Newsletters Are Crucial for Reader...
Email newsletters can be a powerful tool. Effective newsletters can help news organizations reach...
The Hub and 2019: A year of growth and...
As we kick off 2020 and look back at last year, it’s starting to sink...
Here’s How the GNI Audience Lab...
Last month, we announced the Google News Initiative Audience Lab, a pilot project at the...
Introducing the Google News...
Here at the News Revenue Hub, we talk a lot about membership. And for good...
Hub Report: How audience impacts...
We recently completed our latest analysis of Hub client revenue patterns, and we’re pleased...
Hub Report: WordPress in the newsroom...
At the Hub, we’ve been thinking about Content Management Systems for a long time....
How our audience surveys inform...
When a new news organization is accepted into the Hub, the first thing we do...
The Hub as a Personal Trainer
Since the News Revenue Hub was launched in November 2016, we’ve seen a lot of...
WordPress.com and News Revenue Hub...
WordPress.com is launching a new toolkit, called Newspack, for small and mid-sized publishers to...
Client Spotlight – Report For...
In October, we welcomed Report For America into the fold. We recently sat down with...
How We Calculate Donor Retention
There’s a fundraising adage that says: “It costs more money to acquire a new donor...
Desert or Oasis? Assessing the NYC...
Earlier this year, the News Revenue Hub was commissioned by the Charles H. Revson Foundation...
63 industry leaders, 40 organizations,...
The Shorenstein Center on Media, Politics, and Public Policy at Harvard and the Lenfest
Billy Penn, Denverite, and The Incline...
Last fall, Spirited Media was laying off staff at each of its three publications. Earlier...
Metrics That Move the Needle
Spend any time around Hub staff or clients and you’ll be sure to hear the...
What is Stewardship? Why it Matters...
Our philosophy at the Hub is simple: You should be cultivating relationships with your readers...
The Importance of Growing Your Email...
One of the keys to building a financially sustainable membership program is continually getting...
Five Reasons Your Org Should Send More...
Recently, Hub clients joined Jesse Littlewood, the National Campaigns and Digital Director at...
Hub Learning Laboratory: Putting Our...
Thanks to a grant from the Lenfest Institute for Journalism, we’ve been putting our
News Revenue Hub Releases Local News...
The News Revenue Hub, in partnership with Harvard Kennedy School’s Shorenstein Center on Media,...
New Client Update – July 2018
We recently welcomed seven new organizations to the Hub. Here’s a little bit about what...
Quick Tips for Building Audience and...
We often hear from orgs that want to join the Hub but aren’t quite ready....
When it comes to launching serious,...
Many more journalism organizations have been investing real money and time to get their...
If You Build It, Will They Come?
The News Revenue Hub and the Shorenstein Center at the Harvard Kennedy School Release a...
How to Build a Nonprofit Field: One...
Nonprofit news sites beginning their second decade might still get flashbacks to the bad old...
A definitive playbook: How to DIY a...
A decade ago, if you decided to create your own nonprofit news outlet to focus...
Two Panels From This Year’s...
Mary Walter-Brown & Rebecca Quarls of the News Revenue Hub spoke at the International Journalism...
Publishers dangle access to editorial...
Among publishers looking for the right consumer revenue recipe, access to editorial staffers is...
How can local independent news orgs...
Speaking at the Center for Cooperative Media‘s Reader Revenue Summit, News Revenue Hub COO...
NewsMatch Raises $4.8 Million for...
NewsMatch 2017 raised more than $4.8 million from individual donors and a coalition of...
A new report offers a primer (and a...
News organizations across the board have largely embraced the notion that the future of digital...
New study: How to build revenue by...
The Columbia Journalism Review, in collaboration with the Tow Center for Digital Journalism, the...
“There are no get-sustainable-quick...
When well done, membership can be fantastically impactful. But it can also be incredibly...
For news nonprofits, the tax overhaul...
There are still a lot of open questions about the effects of the tax bill...
Near closing, this local site asked...
On Dec. 6, Bklyner told readers that the 10-year-old hyperlocal site covering Brooklyn couldn’t...
Show a Little Vulnerability
“What if in 2018, instead of trying to sell our audiences something they may not...
News Match Finds New Funders, Champions...
News Match, a national campaign dedicated to supporting quality local journalism through...
Why Spirited Media is taking an...
Three-year-old Spirited Media, with sites in Philadelphia, Pittsburgh and Denver, plans to roll out...
2017 LION local news conference...
LION (Local Independent Online News) Publishers held its annual summit in Chicago from October...
Extra, Extra: News Revenue Hub turns...
Nonprofit media organizations face a constant challenge: They provide high quality journalism for...
News Match Challenge Aims to Foster...
Through December 31st, donors can give through the News Match platform to more than 100...
News Match kicks off with $3 million...
For the second consecutive year, nonprofit news organizations have an opportunity to participate in...
To Philly and beyond: The Lenfest...
The Lenfest Institute announced the winners of its local news innovation grants and its first...
In a few hours, The Marshall Project...
In August, The Marshall Project went live with its membership program with guidance from News...
News Revenue Hub Expands as Journalism...
The News Revenue Hub has helped five news organizations raise more than $1 million in...
Initiative Experiments With Membership...
In an era where “layoffs” and “cash-strapped” are the words most often associated with...
Membership programs are paying off for...
After helping five pilot news organizations together raise more than $1 million in six months,...
Voice of San Diego is expanding its...
The News Revenue Hub, which launched in November as a pilot under the Voice of...
Billionaire-supported but looking to...
Seeking to build out a reader-supported membership program, The Intercept has joined on with
NYU and De Correspondent Launch New...
Democracy Fund’s investment in this project builds on more than $18 million in earlier grants...
Readers seem willing to pay for news...
The Marshall Project is one of the newest members of the News Revenue Hub, a...
4 Lessons from the Launch of the News...
What happens when five news organizations enlist in a program to launch (or re-launch) their...
PolitiFact Raised $105,000 in 20 Days...
PolitiFact had been working on its membership program for at least six months. It got...
Media Leaders Spill Their Revenue...
While journalism business models remain in an often painful state of flux, three revenue sources...
Join the Truth Squad
We’ve been working with a group of nonprofit news organizations, led by Voice of San...
Membership Services Hub Aims to Help...
For non-profit news organizations, membership programs may play double duty by bringing in new...
Voice of San Diego is Spearheading a...
The centralized News Revenue Hub is helping a pilot group of five news organizations —...
How Voice of San Diego is Helping Five...
At the end of November, non-profit news outlet Voice of San Diego launched the News...
NJ Spotlight Launches New Paid...
NJ Spotlight is part of a five-site pilot project spanning the country that is testing...
Pod Squad: Nonprofit News Sites Join...
Civil Beat is not the only nonprofit news site trying to figure out how to...
The Hub’s launch showed that collaborative, goal-oriented member recruitment and retention can quickly scale fundraising for member-supported newsrooms of all sizes and shapes.
— Jason Alcorn