Posted inNational Press

63 industry leaders, 40 organizations, and 5 opportunities for revitalization on the horizon of local news

The Shorenstein Center on Media, Politics, and Public Policy at Harvard and the Lenfest Institute brought together several dozen leaders from news organizations, platforms, and foundations in May to brainstorm ways to bolster innovation in local journalism sustainability. Diversifying revenue, building a culture of philanthropy, and seeding growth development were some of the conclusions in […]

Posted inNational Press

Billy Penn, Denverite, and The Incline are all going after members. Can they become predominately reader-supported?

Last fall, Spirited Media was laying off staff at each of its three publications. Earlier this year, it shifted its strategy to seeking significant reader support, namely, membership (contributions, donations, gifts), a business decision that a whole slew of other sites both large and small, for-profit and nonprofit, legacy or startup, have converged on in […]

Posted inNational Press

Five Reasons Your Org Should Send More Email Appeals

Recently, Hub clients joined Jesse Littlewood, the National Campaigns and Digital Director at Common Cause, for a webinar focused on the annual M+R Benchmarks Study. Below are Jesse’s findings (cross-posted from the Shorenstein Center’s blog with permission). By Jesse Littlewood Last week I hosted a webinar for the Shorenstein Center’s Single Subject News Project and […]

Posted inHub Reports

News Revenue Hub Releases Local News Playbook

The News Revenue Hub, in partnership with Harvard Kennedy School’s Shorenstein Center on Media, Politics and Public Policy, recently released a playbook for how to launch a local nonprofit news outlet—from fine-tuning your vision to identifying your audience and diversifying revenue streams. Building on the Hub’s experience with news organizations, industry groups, and researchers across […]