Posted inHub Reports

The Future Is Audience-First, and Other Takeaways from the GNI Audience Lab

The News Revenue Hub is a nonprofit organization dedicated to helping digital news outlets develop sustainable business models. And when it comes to newsroom sustainability, cultivating audience and loyalty is paramount—as is cultivating a team of experts to do that important work. That’s why the Hub partnered with the Google News Initiative to create the […]

Posted inHub Reports

Newsletters Are Crucial for Reader Loyalty. Here’s How to Make the Most of Them.

Email newsletters can be a powerful tool. Effective newsletters can help news organizations reach new audiences, deepen engagement, and build loyal relationships—all things that the Google News Initiative Audience Lab is focused on. The GNI Audience Lab, a partnership between the News Revenue Hub and the Google News Initiative, has wrapped up assessments for seven […]

Posted inHub Reports

Hub Report: How audience impacts membership revenue

We recently completed our latest analysis of Hub client revenue patterns, and we’re pleased to share the findings. Our discoveries include significant revenue increases for first-year clients, a strong connection between email list size and member revenue, strong support for nonprofits in particular, and more. Hub data scientist Erin Boon has analyzed client revenue data […]

Posted inHub Reports

Hub Report: WordPress in the newsroom – Workflows, pain points, successes, and opportunities

At the Hub, we’ve been thinking about Content Management Systems for a long time. We’ve been using WordPress in particular for more than 15 years; we’ve seen how this open source publishing platform has evolved — and changed lives. WordPress’ power is in its flexibility, but this flexibility can also lead to complexity for publishers. Our […]

Posted inHub Reports

The Hub as a Personal Trainer

Since the News Revenue Hub was launched in November 2016, we’ve seen a lot of growth. We are working with 35 newsrooms, are expanding our team and services offered, and have helped clients raise more than $14 million in secured and pledged donations. And while we’re thrilled with this growth, we’re always striving to be […]

Posted inNational Press

WordPress.com and News Revenue Hub devise a toolkit for local newsrooms

WordPress.com is launching a new toolkit, called Newspack, for small and mid-sized publishers to streamline their technical decisions — and make choices that add to the potential of finagling a business model. Kinsey Wilson, former digital guru at NPR and The New York Times and now WordPress.com’s president, is leading the initiative, working with the […]