The News Revenue Hub, a nonprofit that builds web-based products and provides consulting to news organizations in service of the public good, is seeking an Analytics Specialist to aid in ongoing Google Analytics and Parse.ly data analysis. 

The Analytics Specialist will help newsrooms work with their audience data, identifying and highlighting metrics that help them move the needle on audience growth, loyalty, donations, and other key performance metrics. This contract requires a minimum of 10 hours per month. There are more than 70 newsrooms in the Hub, and our Analytics Specialist will be an expert at configuring and gathering audience data from Google Analytics and Parse.ly, and translating it into benchmarks, strategies, and actions. The opportunity to work with dozens of newsrooms is one of many unique benefits to working with the Hub.

As Analytics Specialist, your chief responsibilities will include:

  • Perform data collection and analysis across dozens of newsrooms to help the Hub understand how they are performing in revenue and audience
  • Create traffic and loyalty analyses to help inform newsrooms’ editorial and product development strategies
  • Build templates for automated reports; maintain and troubleshoot our current suite of analytics reports
  • Work with editorial, audience and engineering teams in Hub newsrooms to augment their analytics infrastructure, including custom event/goals tracking, cross-platform, and cross-domain data collection
  • Make metrics more accessible and actionable through role-based reports, notifications and CMS integrations
  • Serve as resident expert on customizing and troubleshooting Google Analytics, including creating custom reports, configurations, and event tracking
  • Work on specific special projects as needed.

The ideal candidate will have:

  • Proven experience with Google Analytics and other products (Google Tag Manager, Google Data Studio) and Parse.ly
  • Fluency with Excel and Google Sheets
  • Experience working with APIs such as Salesforce, MailChimp, Stripe, Facebook, etc.
  • A high degree of integrity and discretion; must be willing to sign a nondisclosure agreement
  • Proven ability to collaborate and “teach others to fish” for actionable audience insights
  • Excellent written and verbal communication skills, including analytics/data visualization

Additional skills desired, though not required:

  • Preferred data management and programming skills include Python and SQL; experience with JavaScript and R a plus
  • Experience working in journalism a plus

About News Revenue Hub 

We are a 501(c)3 nonprofit organization that works with news outlets to develop stronger business models and more loyal audiences. We help our clients become sustainable, allowing them to fight misinformation, keep the public informed, and hold elected leaders accountable. We provide a robust technology infrastructure specifically designed for journalism fundraising, along with customized strategies for audience and membership and donor development.

We work with over 60 news organizations and have had the opportunity to work on projects with big impact. Our approach to sustainability is holistic and we work closely with editors and audience strategists as we do with membership officers and fundraisers.  

News Revenue Hub works with news organizations to implement fundraising models, automate time consuming processes, conduct experiments, adopt best practices, and more. Our mission is to help newsrooms achieve financial sustainability and take on the heavy lifting so our members can focus on what they do best: producing high quality journalism.

All applications should be submitted through the link in this job posting. If you’re interested in this position but aren’t sure if your background is the perfect fit, please still apply. The Hub is an Equal Opportunity Employer and we encourage candidates of all ages, color, ethnic background, country of origin, religion, disability status, gender, sexual orientation, and gender identity to apply.