The News Revenue Hub is building out a centralized team of audience and product development experts to help small and medium-sized newsrooms reach more consumers and better serve their needs.

Audience development is an ambiguous term. Most news organizations have someone on their staff with “audience” in their title or job description, but oftentimes these roles are focused on audience engagement, i.e. posting stories on social media. Engagement, while important, is different from audience development which focuses on strategically analyzing, targeting, acquiring, converting and retaining new readers and supporters.

We believe the News Revenue Hub’s new Audience Development Team can do for audience growth what we did for membership growth by providing a centralized team of specialists to work alongside newsroom staff to boost capacity and achieve meaningful results.

The Audience Development Team will help news organizations understand and leverage their audience analytics, target likely audiences on search, social and other platforms, and develop products designed to meet their specific needs – while building long-term loyalty and financial support.

The Product Development Specialist will work closely with the Senior Audience Development Specialist and our clients to help them develop editorial products that will appeal to different audiences at different stages of the engagement funnel.

The PDS will guide clients through the development of a variety of products including general and topical newsletters, special guides or pop-up newsletters (i.e. election, schools and business guides), and event concepts.

Ideal candidates will be strong writers and communicators with proven expertise in:

  • Product design and execution
  • Audience analytics
  • Marketing and campaign strategy
  • Content strategy
  • Newsroom management

It’s important to note that the Product Development Specialist will not only help clients create new products, they must also be able to guide them through:

  • Developing the newsroom workflows to execute the products
  • Evaluating product performance data
  • Tweaking products to improve performance

This position is 100% remote but may require occasional travel.

The News Revenue Hub is committed to a diverse workplace. We are an Equal Opportunity Employer and encourage candidates of all ages, color, ethnic background, country of origin, religion, disability status, gender, sexual orientation, and gender identity to apply.

If you are interested in applying for one of these positions please contact News Revenue Hub CEO Mary Walter-Brown,, and include your resume.

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