WordPress.com is launching a new toolkit, called Newspack, for small and mid-sized publishers to streamline their technical decisions — and make choices that add to the potential of finagling a business model. Kinsey Wilson, former digital guru at NPR and The New York Times and now WordPress.com’s president, is leading the initiative, working with the News Revenue Hub and Spirited Media as development partners.

“We’ve seen through our work at the News Revenue Hub how many small and medium-sized news organizations struggle with their websites. They’re limited by everything from stale design and poor user experience to mobile responsiveness and SEO,” said Mary Walter-Brown, the hub’s CEO. “They’re also not always optimized for lead generation or fundraising. Over time it becomes extremely difficult for them to grow audience and serve their readers. It also makes it difficult to implement any kind of reader revenue program — like membership.” (Nieman Lab)