WordPress.com is launching a new toolkit, called Newspack, for small and mid-sized publishers to streamline their technical decisions — and make choices that add to the potential of finagling a business model. Kinsey Wilson, former digital guru at NPR and The New York Times and now WordPress.com’s president, is leading the initiative, working with the News Revenue Hub and Spirited Media as development partners.

“We’ve seen through our work at the News Revenue Hub how many small and medium-sized news organizations struggle with their websites. They’re limited by everything from stale design and poor user experience to mobile responsiveness and SEO,” said Mary Walter-Brown, the hub’s CEO. “They’re also not always optimized for lead generation or fundraising. Over time it becomes extremely difficult for them to grow audience and serve their readers. It also makes it difficult to implement any kind of reader revenue program — like membership.” (Nieman Lab)

Recent Posts

Pod Squad: Nonprofit News...

Civil Beat is not the only nonprofit news site trying to figure out how to engage new...

NJ Spotlight Launches New...

NJ Spotlight is part of a five-site pilot project spanning the country that is testing a...

How Voice of San Diego is...

At the end of November, non-profit news outlet Voice of San Diego launched the News...

Voice of San Diego is...

The centralized News Revenue Hub is helping a pilot group of five news organizations —...

Membership Services Hub Aims...

For non-profit news organizations, membership programs may play double duty by bringing...

Join the Truth Squad

We’ve been working with a group of nonprofit news organizations, led by Voice of San...