News organizations across the board have largely embraced the notion that the future of digital news will be lighter on advertising and heavier on subscriptions and other forms of reader support. Less clear, though, is what that ideal audience revenue model will look like, and, for the organizations that currently lack one, the best route to make the business shift happen.
A new report from from Elizabeth Hansen at the Tow Center for Digital Journalism and Emily Goligoski at the Membership Puzzle Project offers more clarity. A product of hundreds of conversations with newsroom managers, reporters, and even members themselves, the 121-page report offers a lot of insight into what makes an effective reader revenue model work, and a framework for how news organizations can implement their own. (Nieman Lab)