There are still a lot of open questions about the effects of the tax bill passed in December, but for nonprofit news organizations, the biggest concern is what kind of impact the new law will have on readers’ willingness to donate.
“For us, it’s rare that someone cites the tax deductibility as a reason for giving. People are supporting us because they’re passionate about what we’re doing. People want to be a part of the community thats supporting us,” said Terry Quinn, chief development officer at The Texas Tribune.
That attitude is a prevailing one among nonprofits, according to Mary Walter-Brown, CEO of the News Revenue Hub, which works with news organizations to develop sustainable funding modes. “Through our surveys, we’ve found that most nonprofit news donors give because they have a passion for journalism, rather than for the tax deduction.” (Nieman Lab)