On Dec. 6, Bklyner told readers that the 10-year-old hyperlocal site covering Brooklyn couldn’t make it on ads alone anymore.
Before closing, editor and publisher Liena Zagare called News Revenue Hub’s Mary Walter-Brown. She advised Zagare to tell Bklyner’s community what they were facing. Walter-Brown found that sites that closed all had one thing in common: communities wished they’d known what was happening and had been asked for help.
“We’ve seen this is in markets across the country where we’ve helped news orgs launch membership programs,” Walter-Brown said. “Audiences will support journalism they value and trust as long as news organizations help them understand why we need their investment — and then make it easy for them to donate.” (Poynter)