Posted inNational Press

“There are no get-sustainable-quick schemes”

When well done, membership can be fantastically impactful. But it can also be incredibly resource-intensive and can’t be turned on and off like a campaign. Fundraising and marketing are difficult: with few exceptions, news consumers are habituated to not paying for access to digital news. Access to news is often subsidized—by advertisers, platforms, private funders, […]