The News Revenue Hub has helped five news organizations raise more than $1 million in member-driven revenue.
News Revenue Hub, an initiative by Voice of San Diego to bring membership programs to media outlets, is picking up enough steam that it’s being spun off into a separate nonprofit. In comments to Journalism.co.uk, Mary Walter-Brown, the former Voice publisher who is leading the new organization, said that strong publisher interest was a driving factor behind the spin-off.
“When we launched in November, it was such a serendipitous time to be starting a membership program because there was so much additional interest in news around the election,” she said. “But that interest continued for the next five months. We knew that people in San Diego would respond because they had been supporting us over the last five years, but it was rewarding to see that it was the same in many different markets across the country.” (Associations Now)